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Opportunity assessment/strategy development

  • New products (including demand sensitivities)
    • Qualitative and quantitative study
    • Demand sensitivity
    • Opportunity assessment by decision point
    • Demand sensitivity
  • Market dynamics (new studies / indications, new competitors, competitive assessments, etc.)
    • Impact of new entrants and new data
    • Impact of new entrants on a diabetes medication
  • Customer groups / markets
    • Opportunity for an existing product with physicians assistants and nurse practitioners
    • Opportunity for a pain medication in 18 different specialties and across several settings (including office practices, hospitals, home health, nursing homes)
  • Buying Process / patient flow / landscape studies

Segmentation and strategic targeting

  • Segmentation and targeting of physicians and consumers for an obesity medication based on their propensity to use different products and other characteristics
  • Segmentation of physicians and sufferers for a pain medication based on the characteristics that are most likely to influence their purchasing behavior

Positioning / message development

  • Positioning (repositioning) and message development for the world's largest medication given new clinical data and entry of competitors
  • Platform development and testing for a diabetes medication

Qualitative research

  • Multi-country qualitative research in sleep disorders
  • Qualitative research to understand drivers of prescribing in a complex category
  • Qualitative research to determine impact of payors on prescribing in a cardiovascular condition

Global research

  • 10 market qualitative and quantitative study
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