We provide custom market research and consulting for product teams. Our clients describe that we distinguish ourselves by the combination of our insight generation, solid market research foundation, ability to integrate research components, and global knowledge and expertise.

Strengths

• Market opportunity assessment and strategy development
• New products (including demand sensitivities)
• Market dynamics (new studies / indications, new competitors, competitive assessments, etc.)
• Customer groups / markets
• Buying Process / patient flow / landscape studies
• Demand modeling and market simulation
• Segmentation and strategic targeting
• Positioning / message development
• Qualitative research
• Global research

Capabilities

• Strong market research foundation, including innovative and proprietary methods, sophisticated modeling and research techniques including:
  • Case-based research
  • Analytical techniques, including simulation modeling techniques
    

    • discrete choice models, multinomial or binomial logit / probit models, mixing models, logistic regression models, hierarchical Bayesian models, structural equation models, etc.

    and other multivariate techniques.

    • CART/CHAID, neural networks, latent class analysis, clustering techniques, factor analysis, etc.)

• Integration of various components to solve client needs, including:
  • Multiple research audiences

    • physicians, patients, pharmacists, payors, etc.

  • Multiple research components

    • secondary research / data, past client research, qualitative research, and quantitative research.

  • Combine market research expertise with strategy consulting experience
• Global knowledge and experience in pharmaceuticals and related healthcare areas (including logistical management for global research projects)
• Generate insights, especially where unbounded situations and complex decisions exist
• Working with product teams to develop product profiles that will optimize the learnings from qualitative and quantitative research
• Ability to complete complex research under aggressive timelines
• Experienced moderators for qualitative/exploratory projects